International Business Strategy

Summary of module for applicants:

This module immerses managers in the world of global economics and finance. It challenges you to apply key concepts around international trade to emerging problems and to explore business strategies to navigate international expansion, hone critical decision-making skills, and apply key business concepts to emerging market challenges. You will evaluate data using professional digital tools to address issues around global economic change, internationalisation, and environmental trends. In doing this, you will manage financial risk and recommend convincing solutions. 

The module challenges you to develop and implement convincing solutions while managing financial risk. You will have the opportunity to gain the Bloomberg Market concepts as part of this module and participate in performance appraisal projects of a multinational company using real, live business data. 

This hands-on approach prepares you for senior strategic roles in international business, consulting, and multinational corporations. 

Main topics of study:

Working with contemporary case studies and industry practitioners, you'll develop practical understanding of:

•    Global market entry strategies
•    Digital transformation in international business
•    Corporate sustainability initiatives
•    Strategic leadership across cultures
•    Corporate Finance and Risk management in global operations

Learning Outcomes for the module

At the end of this module, students will be able to:

1.    Synthesise key business information to develop impactful business strategy.
2.    Utilise live financial information to critically evaluate business strategy and value creation and present.
3.    Appraise approaches to raising finance within the international business environment. 
4.    Select appropriate data analysis techniques including and using digital tools (e.g, AI, IoT, cloud-based platforms).