Mental Wealth: Entrepreneurship & New Venture Creation

Summary of module for applicants:

In this module, you will learn the New Venture Creation framework to strategize a Start-up Business. You will explore how to identify a business idea and develop its potential as a viable business. Through this you will develop your entrepreneurial mindset and identify your entrepreneurial character and traits to unlock the power of creativity. You will cover the fundamentals of business start-up including market segments, value propositions, marketing strategy, operations plan, risk management, human resources, and financial plans. The module will develop your entrepreneurial competences aligned to the EU Entrepreneurial Competence Framework. You will receive a grounding in the conceptual underpinnings of Entrepreneurship, including effectuation, transformational and transnational entrepreneurship, the entrepreneurial mindset, the entrepreneurial environment, and entrepreneurial policy, as well as lean management. These will foster your critical analytic skills and deepen your knowledge of entrepreneurial strategy and practice through the New Venture Creation Framework. The module will develop your Emotional Intelligence, Social Intelligence, Physical Intelligence.

Main topics of study:

•    The Big Picture: Entrepreneurial Ecologies, environments, and policy
•    The Little Picture: Entrepreneurial Mindsets, economic agency, skills and competences
•    The New Venture Creation Framework
•    Effectuation: Identifying and Developing ideas
•    The Value Proposition
•    Marketing Strategy
•    Operations Planning and Lean
•    Risk & Entrepreneurial Strategy
•    Resource-Based Strategies and HR
•    Financial Plans and Business Angels
•    Transformational & Transnational Entrepreneurship

Learning Outcomes for the module

At the end of this module, students will be able to:

1.    Critically evaluate and present business opportunities using advanced entrepreneurial frameworks. 
2.    Design innovative business models demonstrating mastery of venture creation principles. 
3.    Synthesize entrepreneurial theory and practice to develop sophisticated startup strategies. 
4.    Systematically assess venture viability using advanced analytical and digital (e.g, AI, IoT, cloud-based platforms) methods.